Best Paint Colors to Sell a House

In “real life” I work for a real estate brokerage firm in a 4-season mountain resort community, so I’m always looking for staging tips and tricks that will help make property more appealing to potential buyers.

According to California Paints, using certain interior paint colors can send buyers out the door, and some paint colors can attract potential customers.

Interior Paint Colors

A near-surefire approach when doing interior painting is to paint the walls a neutral color like beige, and the ceiling and trim white.  In fact, if you keep the trim and ceiling white, a wide range of colors will look attractive on your walls.

The key to interior colors is to combine warmth with neutrality. Warm colors are inviting and give a home a little more character than plain white walls would. Neutral colors help emphasize space and create the feel of a relaxing home. Home buyers most likely have furniture that they will bring into the home. They would prefer not to paint or buy new furniture to accommodate bold colors that you might want to use.

Exterior Paint Colors

Similarly, the safest approach to exterior painting is to use white, beige or another neutral color on the siding and a darker accent color on the trim.  Dark brown is often a good general purpose color for exterior trim.

Also, remember that no home exists in isolation:  its appearance is inevitably affected by the appearance of neighboring homes, and even the color of shrubs and trees around it.  You probably don’t want to paint your home the exact same color as your next door neighbor’s, but you probably do want to select a hue that will look attractive along side of it.

Paint Colors That Sell

A&E’s newest series Flipping Boston followed CityLight Homes business partners as they bought low-priced properties and raced through renovations in the Boston area. Sinking property values and high pressure projects require them to complete renovations using quality products that quickly get the job done. The transformations are incredible.

California Paints was luckily to be a part of the experience – the reputable flawless Elements® Zero VOC environmentally preferred interior paint line was featured on the series. Below you will find the California Paints’ colors that were selected to help seal the deal on the renovated homes.

Episode: “Flipping on Ice”

From left to right: Rain Barrel (wall), Asian Jute (wall), DE6225 Too Cool Taupe (trim), Winter Meadow (basement floor)

California Paints Rain BarrellCalifornia Paints Asian JuteCalifornia Paints Too Cool TaupeCalifornia Paints Winter Meadow

Episode: “War Next Door”

From left to right: DE6367 Covered In Platinum (wall), DE6369 Legendary Gray (wall), DE6365 Cold Morning (wall), White (trim)

Covered PlatinumLegendary GrayCold Morning

Episode: “The House that Dave Built”

From left to right: DEC751 Ash Grey (wall), DEC750 Bison Beige (wall), DE6170 Rice Bowl (trim)

Ash GreyBison BeigeRice Bowl

Episode: “New Flipper on the Block”

From left to right: Tyson Taupe (wall), DEC751 Ash Grey (wall), White (trim)

Tyson TaupeAsh Grey

Photos, video clips, and “Flipping Boston” epsidoes are available online.

Images & information found on

Harry Stearns Painting’s unpaid marketing consultant & chief cheerleader!


One response to “Best Paint Colors to Sell a House

  1. At work today we talked about some of the paint color recommendations made – above – by California Paints. We all agreed that the color combinations recommended for the exterior paint (dark brown for trim, light/white/neutral siding) wouldn’t be that appealing in our neck of the woods here in New Hampshire. Most important words of advice: look around at what your neighbors have done and what looks most appealing in YOUR neighborhood. Cheers, Jan!

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