The Tangerine Tango

Every year Pantone – known as the leading authority on color and provider of professional color standards for the design industries – chooses a Color of the Year.  The 2012 color is Tangerine Tango, PANTONE 17-1463, described as a “spirited reddish orange.”

According to the official announcement, the deep red-orange color is intended to give us all a big energy boost; a refresh and a recharge. Leatrice Eiseman, executive director of the Pantone Institute tells us more about the choice for 2012:

Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.

Image found here.

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