Every year Pantone – known as the leading authority on color and provider of professional color standards for the design industries – chooses a Color of the Year. The 2012 color is Tangerine Tango, PANTONE 17-1463, described as a “spirited reddish orange.”
According to the official announcement, the deep red-orange color is intended to give us all a big energy boost; a refresh and a recharge. Leatrice Eiseman, executive director of the Pantone Institute tells us more about the choice for 2012:
Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.
Image found here.